Johnson's Baby Bath is the brand's mildest formula bath specially developed to gently cleanse your baby’s delicate skin without drying it. It lathers quickly and rinses easily, leaving your baby’s skin feeling clean and healthy. When a baby is born, their skin is at its most delicate. That’s why Johnson's perfected their formulas over 125 years so they’re now even more gentle for all. Made with NO MORE TEARS formula that is gentle to the eyes as pure water, Johnson's Baby Bath is a pure and gentle daily care that is great for kids and adults too. Johnson's baby care products. Trusted by moms for over 125 years! At Johnson's, the brand never stop raising the bar when it comes to what’s best for your baby. Johnson's have conducted 90% of all-industry-led research focused on understanding healthy baby skin. That’s why Johnson's listened to parents from around the world and reformulated their products, inside and out, to set a new standard for gentle. All in all, Johnson's listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. Johnson's products are naturally-derived, free from parabens, sulphates, dyes & phthalates, PH balanced and hypoallergenic. The results reflect Johnson's fundamental mission: creating a world where every baby thrives. Johnson's newly-reformulated baby products don’t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby’s bond with their parents. Johnson's choose gentle.